I’m Marco Giberti

Entrepreneur and Investor

I’m an entrepreneur and occasional investor. I love working with smart entrepreneurs and innovative corporations.
I have a great family and different passions in life. Travel, food, photography, gadgets, tech, tennis, ski, among many others.
This blog is about some of those interests, but mostly about my business related passions, as well as my own thoughts and opinions about topics that are fascinating for me. I’ve spent many years around the media, tech and events industries and have been fortunate enough to learn from many mentors and amazing people.
Marcogiberti.com is a place where I want to share many of those lessons I’ve learned, as well as the new lessons that I’ll gain from the people I meet and the places I visit.
It’s an experiment, a diary, and like my life, it will probably include some ideas in English, Spanish, Italian or Portuguese.
It’s also a lively conversation and I look forward to keeping this conversation open for many years to come.

my thoughts

Here are some random thoughts about interesting topics

Is Amazon Business going to kill trade shows?

A good friend of mine asked me this question after sharing this Amazon Business report with me.  If this question were coming from almost anyone, I would answer with something along these lines, "No way, trade shows will continue to do great in a post-Covid world,...

read more
Forget hybrid events. It’s about a hybrid world!

It seems that every single big tech company is thinking of hybrid solutions for a hybrid world. We are probably all exhausted from listening to all these theories and theses around Hybrid events. If it's true that we are going to be living in a hybrid world (and I...

read more

my books

My books and favorite reading

Events as Platforms

A couple of weeks ago, I attended the Harvard Business School course "Competing in the Age of Digital Platforms," based on the book, The Business of Platforms by Michael Cusumano, Annabelle Gawer, and David Yoffie, who did a fantastic job presenting their thesis...

read more
Post corona live events. A real opportunity.

I enjoyed reading Post Corona, from crisis to opportunity from Scott Galloway, and while reading the book, I can't avoid thinking about some potential lessons learned and opportunities that the live events industry could and should capitalize from this difficult...

read more

Marco is Founder and CEO of Vesuvio Ventures, providing early stage entrepreneurs access to coaching, partnerships, advisory, and capital.

After several years in a successful career as a corporate executive at Apple, Marco pursued his entrepreneurial ambitions and became: 

Co-founder and Board Member of Mind Opener, a leading publishing group in Latin America that was later sold to British Pearson Media Group, and

Co-founder and Board Member of e-mind, an internet and media communications company that was sold to Liberty Media.t?

President, CEO, and co-founder of Mind Trainer (later Reed Exhibitions), a firm specializing in the organization of major regional tradeshows and events that was sold to Reed Elsevier after a successful long-term joint venture.

Is Amazon Business going to kill trade shows?
Is Amazon Business going to kill trade shows?

A good friend of mine asked me this question after sharing this Amazon Business report with me.  If this question were coming from almost anyone, I would answer with something along these lines, "No way, trade shows will continue to do great in a post-Covid world,...

read more
Forget hybrid events. It’s about a hybrid world!
Forget hybrid events. It’s about a hybrid world!

It seems that every single big tech company is thinking of hybrid solutions for a hybrid world. We are probably all exhausted from listening to all these theories and theses around Hybrid events. If it's true that we are going to be living in a hybrid world (and I...

read more
Events as Platforms
Events as Platforms

A couple of weeks ago, I attended the Harvard Business School course "Competing in the Age of Digital Platforms," based on the book, The Business of Platforms by Michael Cusumano, Annabelle Gawer, and David Yoffie, who did a fantastic job presenting their thesis...

read more
Post corona live events. A real opportunity.
Post corona live events. A real opportunity.

I enjoyed reading Post Corona, from crisis to opportunity from Scott Galloway, and while reading the book, I can't avoid thinking about some potential lessons learned and opportunities that the live events industry could and should capitalize from this difficult...

read more
We will meet again.
We will meet again.

As the Queen said in her rare appearance this April, "We Will Meet Again." I have no doubts that the MICE (meetings, incentives, conferencing, exhibitions) industry will come back. Some initial surveys are saying that this could happen as early as September 2020 and I...

read more
Is Amazon Business going to kill trade shows?
Is Amazon Business going to kill trade shows?

A good friend of mine asked me this question after sharing this Amazon Business report with me.  If this question were coming from almost anyone, I would answer with something along these lines, "No way, trade shows will continue to do great in a post-Covid world,...

read more
Post corona live events. A real opportunity.
Post corona live events. A real opportunity.

I enjoyed reading Post Corona, from crisis to opportunity from Scott Galloway, and while reading the book, I can't avoid thinking about some potential lessons learned and opportunities that the live events industry could and should capitalize from this difficult...

read more
Big tech and virtual events. It’s finally happening?
Big tech and virtual events. It’s finally happening?

What do Google, Amazon, Facebook, Microsoft, Spotify, and Airbnb have in common these days? Well, in some way or the other, all of them are experimenting with Virtual Events Experiences.  After decades of almost ignoring virtual events, it seems that now many of the...

read more
You Must Unlearn What You Have Learned.
You Must Unlearn What You Have Learned.

If you are a Star Wars fan like me, you already recognize this phrase. Yes, Yoda says this famous phrase in Episode V, The Empire Strikes Back, to the young Luke Skywalker as part of his training. Today, I was watching old Star Wars movies as part of my "free pandemic...

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Is Amazon Business going to kill trade shows?
Is Amazon Business going to kill trade shows?

A good friend of mine asked me this question after sharing this Amazon Business report with me.  If this question were coming from almost anyone, I would answer with something along these lines, "No way, trade shows will continue to do great in a post-Covid world,...

read more
Forget hybrid events. It’s about a hybrid world!
Forget hybrid events. It’s about a hybrid world!

It seems that every single big tech company is thinking of hybrid solutions for a hybrid world. We are probably all exhausted from listening to all these theories and theses around Hybrid events. If it's true that we are going to be living in a hybrid world (and I...

read more
Big tech and virtual events. It’s finally happening?
Big tech and virtual events. It’s finally happening?

What do Google, Amazon, Facebook, Microsoft, Spotify, and Airbnb have in common these days? Well, in some way or the other, all of them are experimenting with Virtual Events Experiences.  After decades of almost ignoring virtual events, it seems that now many of the...

read more
A Different Type of Wisdom
A Different Type of Wisdom

"I hear and I forget. I see and I remember. I do and I understand" - Confucius.  This is one of the most famous quotes from Confucius, a Chinese philosopher from 551BC. They say that there are different types of wisdom, depending on whether it comes from hearing...

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